Develop an integrated approach to music marketing in the focus areas of Press, Retail, Distribution (online and traditional), Radio, Advertising, Merchandising, and Touring.Gain a firm understanding of the foundational best practices involved with all successful music marketing campaigns.By the end of the course you will have an active marketing plan and timeline tailored to your own unique strengths and budget. This course looks at the opportunities available at both traditional terrestrial marketing opportunities, as well as online opportunities. The information in this course can form the basis for a full marketing campaign, or be immediately implemented into a new marketing and promotion campaign. Students will learn what companies and partners to work with to reach their core fans, how to communicate with them, and the ways to leverage the changes and new opportunities that the internet offers to marketers. From there, students will dig into the key areas of opportunities for musicians, including merchandising, publicity, radio promotion (online and traditional), retail and distribution (online and traditional), advertising, and touring. This course starts with the basics-an overview of key music marketing principles, terms, and practices which together form the foundation for all music marketing plans. Interdisciplinary Music Studies (Create Your Own Major).Music Composition for Film, TV, and Games.
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